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Support team reviewing a WhatsApp customer support automation workflow with human handoff and order status lookup.

WhatsApp Customer Support Automation: Complete Guide

WhatsApp customer support automation uses the WhatsApp Business app or API, chatbots, AI triage, routing rules, and human handoff to handle repetitive questions faster—without sacrificing service quality. This complete guide shows what to automate first, when you need the API, how AI fits safely, and how to measure results with practical KPIs.